"Without doubt the best networking event since Covid" –

Steve Fisher, IT Director Retail & Workspace - Burberry

A retail event like no other

Most Januarys, retail leaders hop on a plane to New York City for a week of insight, exhaustion and exhilaration at NRF’s Big Show.  Things being what they are, NRF2021 was different – it took place completely online.  Without the opportunity to attend in person, and with the time difference being what it was, many UK retailers will have missed this year’s standout sessions.

McDonald Butler and Retail in Detail are long-time friends to NRF (and hosts of the Famous MBA After-Party on the last night).  We went along to the online NRF2021 sessions and thought we’d bring back some highlights of the insight and inspiration directly to the retailers – while keeping the element of fun.  So we put on ‘Retail’s Big Reset, an early evening event on 28th January attended by 60 top retailers and eight retail technology partners.

McDonald Butler’s own Mike Butler gave his rundown of the ‘magnificent seven’ top trends to have come out of NRF this year, and our guest speaker was NRF’s own Trends specialist Kate Ancketill from GDR Creative Intelligence.  Kate was fresh from her own NRF keynote ‘Retail’s hard reset: How cataclysmic events accelerate trends, transformation and innovation’ and treated attendees to an updated and expanded version.

The evening also featured virtual breakout areas where retailers and retail technology suppliers could network and chat in a friendly and informal setting (wine and cheese had been laid on and home-delivered for all attendees, so the networking went on well after the formal sessions…)

Was the early evening event a success?  This is what one of the attendee had to say:

“Without doubt the best networking event that I’ve participated in since Covid hit us – great content, great format.” – Steve Fisher, Burberry

If you’d like to get a taste of the event presentations you can watch our highlights video below.

Watch the keynote now on Demand

Kate Ancketill



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Retail’s Big Reset’ is our very own wrap-up of the big seven trends from NRF2021 in a concise and compelling eBook: download it for free here.





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