We connect the retail community, share groundbreaking insight & help accelerate innovation


At McDonald Butler Associates we live and breathe retail — it's something we’re personally passionate about. Which is why the personal touch is so important to us.  Our dynamic team of retail experts is headed by personable individuals who love to inspire.

Mike Butler, MD and co-founder of MBA, always enthusiastic to talk retail — in all its shapes and forms and Natasha Richardson, Head of Events who understands how important the face-to-face, personal element is for retail.

Mike Butler
MD and co-founder

No-one understands how the pieces fit together better than Mike. He has been Managing Director of MBA since its inception over 10 years ago and soaks up all things retail technology, day in and day out. 
Mike is bringing a new vision to the retail landscape. Mike’s equally at home leading a workshop for a select team of retail salespeople or leading the charge at MBA’s famous NRF after-party. Effusive and tireless, he loves nothing more than meeting new people and taking on new projects.  Which means he’d love to speak to you.

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Chris Brenta
Head of events
Chris comes with a wealth of experience in large scale corporate events and has worked with some of the words largest brands across the tech and retail space. In 2019 he was featured on Conference News’ 30 under Thirty list for his work in the industry.