We connect the retail community, share groundbreaking insight & help accelerate innovation

Experts in Retail

Our retail heritage and experience means we understand what retailers are looking for, and we know how to bring them together with the right vendors at the right time.

Retail has proven its place as the leading sector for digital innovation – it’s the arena where the global technology megatrends of Mobility, Cloud, Big Data Analytics and Social converge first and fastest to ignite new business models, driven by ever-increasing expectations from the ‘new consumer’.

We know retail. Inside out and back to front. A thought-leading B2B technology agency, our client-list is second to none, including most of the global Top Ten IT brands. Our Retail in Detail™ methodology produces insight that helps shape customer-centric strategy and drives the creative campaigns that keep you at the leading-edge of a retail market where disruption is the new normal.

Retail in Detail for IT Vendors

It’s a good time to be an IT vendor in retail – with razor-thin margins pushing profits, multi-channel challenges stretching internal teams, and new business models flying in from every angle, retailers are under pressure to “disrupt or be disrupted.”

To do this, they need to match the latest trends in consumer behaviour and retail technology with the right suppliers – at the right time. In a fast-moving sector, we have the understanding of current retailer ‘wants’ and of the retail influencer network to help you move fastest of all.

We know exactly what you need, and have developed a range of solutions and offerings which include the following:

The Data Insight

Unique, compelling insight from the most current data on the top 300 retailers

Tell me more
Help Retailers Survive NRF

The New York effect: Ensuring you get the most out of Retail’s Big Show

Tell me more
Influence the Influencer

Identifying the REAL decision-makers: The lowdown on influencers – by retailer

Tell me more

Retail in Detail for Retailers

With the ‘new consumer’ in the driving seat and customer experience the arena in which 21st-Century retailers rise and fall, getting the technology right first time is critical.

We create the events, programs and thought-leadership to help you stay ahead of the pack. We understand retailer imperatives today, and with these in mind have developed a range of offerings and events to help you step up:

Retail Tonight 2018 Event Summary

Back for its second successful year, McDonald Butler Associates and Retail in Detail hosted the annual Retail Tonight Dinner.

Tell me more
Retail Tomorrow 2017 Event Summary
Retail Tomorrow 2017 Event Summary

Read the summary from our recent Retail Conference: Igniting ideas & accelerating innovation.

Tell me more
McDonald Butler NRF after party

Join us for our infamous NRF afterparty in NYC for UK retailers, vendors and consultants.

Tell me more

Interested? Want to speak to our experts and learn more?

If you are a vendor interested in any events or services, we would be happy to speak. Please fill in the form below and one of our retail experts will contact you.